Bloom

Bloom

DURATION

1 year collaboration

DURATION

1 year collaboration

INDUSTRY

Senior Care Industry

INDUSTRY

Senior Care Industry

Social media reels
Website development
Meta ads and Campaigns
Integral branding

Client’s Challenge

Client’s Challenge

Bloom is a fresh and optimistic project offering both temporary and permanent housing for seniors. Inspired by the American belief that aging doesn’t have to mean slowing down or living less, the client wanted to challenge stereotypes and create a narrative of active, joyful senior living. To do that, they needed to reach and educate their audience with engaging visuals and meaningful content that reflected their core belief.

Bloom is a fresh and optimistic project offering both temporary and permanent housing for seniors. Inspired by the American belief that aging doesn’t have to mean slowing down or living less, the client wanted to challenge stereotypes and create a narrative of active, joyful senior living. To do that, they needed to reach and educate their audience with engaging visuals and meaningful content that reflected their core belief.

Our Solution

Our Solution

As always, our work began with a deep discovery process, where we clarified the brand’s objectives and timeline for the year ahead. From there, we built the foundation: designing a cohesive brand identity, crafting a consistent social media presence with an optimistic tone of voice, and developing the website from scratch. To increase Bloom’s visibility and attract seniors, we involved a Meta ads specialist who helped us create campaigns and generate monthly leads.

As always, our work began with a deep discovery process, where we clarified the brand’s objectives and timeline for the year ahead. From there, we built the foundation: designing a cohesive brand identity, crafting a consistent social media presence with an optimistic tone of voice, and developing the website from scratch. To increase Bloom’s visibility and attract seniors, we involved a Meta ads specialist who helped us create campaigns and generate monthly leads.

Reels

Reels

Bloom’s collection of storytelling reels brings to life the safety, comfort, and rich variety of activities potential residents can enjoy at the center, all shared in a warm, empathetic manner.

Bloom’s collection of storytelling reels brings to life the safety, comfort, and rich variety of activities potential residents can enjoy at the center, all shared in a warm, empathetic manner.

Next project

Telepaws