Quantic Lab
Quantic Lab
DURATION
1 year collaboration
DURATION
1 year collaboration
INDUSTRY
Game Testing Industry
INDUSTRY
Game Testing Industry
Client’s Challenge
Client’s Challenge
Quantic Lab is an experienced company in the field of gaming quality assurance, managing a large team and a constant flow of projects and updates. When we met, they were in the midst of continued expansion and were struggling to find the right in-house marketing professional — a process that, given the sensitivity of their industry, needed to be handled with care. However, staying offline during this transition wasn’t an option, so they reached out to us.
Quantic Lab is an experienced company in the field of gaming quality assurance, managing a large team and a constant flow of projects and updates. When we met, they were in the midst of continued expansion and were struggling to find the right in-house marketing professional — a process that, given the sensitivity of their industry, needed to be handled with care. However, staying offline during this transition wasn’t an option, so they reached out to us.
Our Solution
Our Solution
As we mentioned, we are a complementary team so our plan was to step in with both strategy and execution support. While some us took care of the operational side — content writing, LinkedIn management, and design — others focused on refining their positioning and communication direction. At the same time, we provided consultation and contributed to the induction process of the new in-house marketer, while maintaining a transparent and open dialogue with Quantic Lab’s team.
As we mentioned, we are a complementary team so our plan was to step in with both strategy and execution support. While some us took care of the operational side — content writing, LinkedIn management, and design — others focused on refining their positioning and communication direction. At the same time, we provided consultation and contributed to the induction process of the new in-house marketer, while maintaining a transparent and open dialogue with Quantic Lab’s team.
