At first, we did research to understand the industry, business goals, and key strengths, then we built a multi-channel marketing strategy that would help Liberty stand out. On social media, we developed a visual identity focused on people, wellbeing, and facilities, brought to life through vibrant photographs and engaging reels. We also updated their commercial presentations to match this refreshed tone. Next came the website, a work in progress, designed to be professional, clear, and aligned with our current actions. To complete the picture, we supported events that celebrated the Liberty community.